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NETFLIX'S PAN AM

ENTERTAINMENT | CROSS-CHANNEL CREATIVE DESIGN & MULTIMEDIA ASSET

DEVELOPMENT | Art Direction, Graphic Design, Image Manipulation, Poster Design, Copywriting, Gif Making, Video Editing.

A starter social media campaign for the 2011 ABC show, PAN AM,
envisioned as a never-before-seen Netflix Original Series.

Studying the feeds for other Netflix Original Series, I began with introducing the brand and cast for the show.
The “postcard” style images of the stewardesses were already created by the show’s art department in 2011.
I applied my custom print treatment to these images as well. For the final image in the grid, I created a faux
LIFE Magazine editorial. The editorial combines copy from the DVD packaging and a review by TIME OUT.

RESEARCH

After watching the show, I perused real hard copies
of LIFE Magazine from 1963. I studied the illustration,
typography, copywriting, and aesthetic hallmarks from
the time. From there I collected every image I could
find related to the 2011 show. I also had to become
an expert with Instagram, Twitter, and Spotify to
build out their interfaces from scratch. 
 

PROJECT LENGTH: 4 days research, 1 week
production.